Signs of Life
John Van Hamersveld
Through April 28, 2017
Multi-Site Installation: FIGat7th - 735 S Figueroa St, Los Angeles, CA 90017 and Bank of America Plaza - 333 South Hope Street, Los Angeles, California, 90071
Free, non-ticketed, no reservations, all-ages
Arts Brookfield presents a multi-site, large-scale vinyl art installation by John Van Hamersveld, the well-known LA based artist who has played an instrumental role in shaping the visual culture of rock ’n’ roll and SoCal life since the 1960s. Through the dynamic and vibrant retro graphics featured in Signs of Life, you will be introduced to the artwork of an LA icon who is truly a part of design history!
Even if someone thinks they do not know the artwork of John Van Hamersveld, they have probably come face to face with it at some point in their life, possibly through the album artwork of their favorite band, through an experience at the 1984 Olympics that Van Hamersveld was commissioned to design, or at the drive through window of a Fatburger that he re-branded.
Holding influential positions as an Art Director for Surfer Magazine and Capitol Records, he designed hundreds of album covers for musicians like the Rolling Stones and the Beatles along with leading the surf culture aesthetic for decades. His iconic image for the movie The Endless Summer in 1964 and his concert poster for Jimi Hendrix at L.A.’s Shrine Auditorium in 1968 have become two of the most recognizable and well-known images in their respective genres, securing Van Hamersveld’s place in design history.
The Signs of Life installation will include a unique vinyl design on the upper plaza at FIGat7th, as well as four portraits of famous musicians and composers in the windows of Bank of America Plaza, facing Hope St and the famous Walt Disney Concert Hall on Grand Avenue. Through this colorful, dynamic, and vibrant pop imagery, you will be introduced, or reconnected, to the work of an LA icon.
More info at http://www.artsbrookfield.com/event/signs-of-life/
ABOUT ARTS BROOKFIELD: Arts Brookfield presents exciting, world-class cultural experiences to hundreds of thousands of people for free each year in both indoor and outdoor public spaces at Brookfield’s premier office properties in New York, Los Angeles, Denver, Houston, Washington D.C., Toronto, London, Perth and Sydney. From concerts, theater and dance to film screenings and art exhibitions, Arts Brookfield brings public spaces to life through art.